LANDER MEDICAL CLINIC
Shaping Brand Identity in Healthcare Marketing
At Lander Medical Clinic & Western Family Care, I had the opportunity to contribute significantly to the development of a strong and consistent brand presence within the healthcare industry. My role encompassed a diverse range of responsibilities, from creating print materials that represented the clinic’s values to collaborating on website redesigns that improved the user experience. Through strategic marketing efforts, I was able to help the clinic connect with its community and raise awareness about important health topics.Printed Marketing Materials
I was responsible for creating a wide array of print marketing materials that contributed to establishing a professional and cohesive brand identity for the clinic. This included designing informative flyers, brochures, and monthly newsletters sent out by the Chamber of Commerce. Each piece was carefully crafted to ensure the brand’s voice was consistent, engaging, and informative, with a focus on accessibility and clarity in conveying vital healthcare information.
Social Media & Web Design
As part of my marketing role, I designed social media content to boost the clinic's visibility and engage with the local community. I created visually appealing graphics that communicated various health-related topics and promoted the clinic’s services. Additionally, I worked closely with Wind River Hosting to redesign the company website, making it more user-friendly and visually appealing, ensuring visitors could easily access the information they needed.
My time at Lander Medical Clinic & Western Family Care gave me the opportunity to kickstart my career in design and marketing. The experience not only honed my skills but also allowed me to explore the world of healthcare marketing, which was both rewarding and exciting. I'm incredibly grateful for the chance to contribute to the clinic's growth and for the valuable lessons I learned that have shaped the professional I am today.