MYER HOSPITALITY

Designing for Hospitality
& Tourism Excellence

At Myer Hospitality, I serve as the sole Graphic Designer, crafting a broad spectrum of print and digital media to support a diverse portfolio of brands. My responsibilities include designing five magazine publications that spotlight local businesses, restaurants, attractions, and shows, as well as creating marketing materials such as brochures, rack cards, ads, and billboards for our hotels and partner companies. Each project is guided by strict branding standards, ensuring a cohesive visual identity across all platforms.
Our organization manages a vast network of 32 social media platforms and operates a variety of businesses, including Tripium, Branson Restaurants, The Vacation Channel, and the travel sites ibranson.com and BransonMissouri.com. In addition, Myer Hospitality owns and operates four premier hotels: Comfort Inn at Thousand Hills, Comfort Inn & Suites Branson Meadows, Holiday Inn Express Green Mountain Drive, and Best Western Center Pointe Inn. My role encompasses supporting these businesses through innovative design and strategic branding, contributing to their growth and success in the hospitality and tourism industry.
Branson is a vibrant hub of tourism, offering visitors a wide array of attractions, from live shows and unique shopping experiences to diverse restaurants and thrilling activities. At Myer Hospitality, we provide advertising opportunities tailored to local businesses, helping them connect with tourists and locals through our curated publications. These materials serve as essential guides, inspiring readers to explore and experience everything Branson has to offer.
As the sole Graphic Designer at Myer Hospitality, I modernized and elevated the design of these publications to captivate audiences and enhance their engagement. By creating visually appealing layouts and cohesive branding, I ensure our magazines effectively highlight the best of Branson, fostering connections between local businesses and their audiences.

PUBLICATIONS

 
Myer Hotels, the most awarded hospitality brand in Branson, Missouri, encompasses four exceptional properties: Comfort Inn at Thousand Hills, Comfort Inn & Suites Branson Meadows, Holiday Inn Express Green Mountain, and Best Western Center Pointe Inn. 
I've revitalized the design approach for Myer Hotels, introducing a contemporary aesthetic by embracing clean layouts, purposeful white space, and design principles that emphasize hierarchy and focus. Encouraging my team to embrace a "less is more" philosophy, I aim to create visually engaging and effective materials that resonate with our audience.

Myer Hotels

LIGHTS OF JOY Christmas Drive-Thru

As part of Myer Hospitality’s portfolio, Lights of Joy Christmas Drive-Thru is Branson’s premier holiday light attraction. I’ve spearheaded social media campaigns—designing graphics and creating content—and developed promotional materials like banners, flyers, and rack cards. My efforts increased organic traffic over 300%, amplifying the attraction's visibility.
As the one and only graphic designer at Myer Hospitality, I oversee a wide range of creative projects that span multiple mediums. From billboards and newspaper ads to social media content and media kits, I juggle numerous responsibilities while collaborating closely with the Vice President of Marketing and the Marketing Administrator. Balancing multiple projects simultaneously in a fast-paced environment keeps me constantly engaged and driven to improve. While the workload can be demanding, I thrive on the challenge—always finding innovative solutions and delivering fresh, impactful designs that elevate our brand every day.